How Secondary and Primary Market Research Benefit Your Business
Are you looking to expand your business, starting a new one, introducing a new product or entering a new geographic market? In all the conditions, an effective market research will help you make the right decisions and improve the chances of success.
There are mainly two types of market research: secondary research and primary research. Let us find out the difference between Customized Secondary and Primary Research Reports!
Secondary Market Research
Secondary research primarily based on the data collected from studies previously performed by the chambers of commerce, government agencies, trade associations, and other organizations. For instance, Nielsen ratings and U.S. Census Bureau information are the types of secondary market research.
Secondary research is often free or low-cost and is easy to find. You can easily see the secondary research reports online at industry or...