Why online shopping is getting favoured to retail shopping

The data shows that the Internet user base in India is about 450 million, i.e. 40% of the population. It is second only to that of China. When it comes to E-commerce, the growth has been tremendous.

The E-commerce market of India was worth about $3.9 billion in 2009, and it rose to $12.6 billion in 2013. According to a study done by Indian Institute of eCommerce, by 2020 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. These figures are enough to emphasise on the inclination for online clothes shopping India.

Online clothes shopping is a form of e-commerce which allows the customers to directly buy outfits from a seller with the help of the Internet. In a typical online clothing store, the customers browse the range of clothes from western outfits to traditional, can look at the images of products and get information about the product specifications, features and prices.

Customers can purchase dresses or outfits depending on the occasion. From underwear to formal clothing, choices are plenty. They can also buy t-shirts online which are a staple item of clothing. T-shirts ranging in different designs and colours are available online with the choice of selecting the price range as well.

The fashion trends in clothing get influenced by factors like political, economic, social and technical. Online clothing industry remains well updated with the latest fashion trends, and most of the big-brands sell their clothes online.

The added benefit of online shopping is the option to purchase clothes 24/7 with features like one-day delivery and free shipping. All it requires when shopping online is a valid mode of payment and a working Internet connection.

99Row.com is a platform for shopping online clothes India. They provide attractive discounts to buyers with a return policy of 7 days.