There are several steps to start a food business. I am talking about packaged foods here. But there are five crucial steps that relate more to designing and creativity which if done in a right manner can make it easier for branding.

The very first step is – logo designing. Like any other business the logo of a food brand as well is very important. A logo that makes your brand’s philosophy very clear in the first view. Yes, a successful brand invests in getting a logo which communicates the brand message easily. It’s more about creativity and simplicity than about cleverness. A great logo helps immensely in food branding.

The second important thing is food beverage package designing. Yes, whether it’s food or beverage, packaging design is very important. Hire an agency that is experienced for this purpose as it needs a different approach. Your customers would be associated values of...

For the common man both PTE and IELTS will seem alike. Though this may be true on cursory examination, you will be amazed at the abundance of differences between the two. At first glance the 4 sections of PTE Academic – listening, reading, writing and speaking will mirror the structure of IELTS. In fact, it will look similar to any English proficiency test in this department. However, it is essential for any aspiring graduate to understand the differences thoroughly before taking their pick. English tests are not cheap! You do not want to have to redo your test for lack of prior knowledge regarding the benefits of taking PTE Academic in India over IELTS.

Here are a list of differences between the two, apropos of dates and testing patterns:

Students often find themselves rushing to book seats for their English test, since the rigor of college leaves them with little time to reserve a...

Search Engine optimization has been around for many years now and even its future is very promising. There has been a few of uproars in the industry about the demise of search engine optimization though, but there’s no reality in it. The reality is that search engine optimizations will be thriving as long as search engines exist. Yes, that’s the real truth.

But when it comes to learning search engine optimization – SEO, there are many options in the industry today. Primarily, there are three ways you learn SEO. First, find an SEO training institute in Delhi or in your locality and go, get trained there. Second, find an online course and learn at your own pace. You will have multiple options to choose from in this case. They are many websites and institutes offering such training programs. But if you ask me, I won’t advise this. I will discuss about it toward the end of the blog.

The...

This topic has been a matter of debate for long now. I often get this question from people if they should outsource all his marketing and promotion needs to one company only, or to more than one agency.

The logic behind this practice is that different agencies can use different strategies and insights to improve performances. It’s not the reality. When you hire different agencies to work on different marketing channels, not even single one can be effective. The reason is obvious, one channel of online marketing compliment other. For instance, PPC and SEO together works. An agency that works on search engine optimization can optimize pay per click advertising campaigns as well very well. The data from one channel proves helpful in other channel. For instance, if you know that certain keywords are bringing relevant traffic to the website, but it’s not increasing overall conversions, you...

When it comes to Ayurveda, it’s about Ayurveda in India. Have you ever wondered why? Well, the reason for this is the fact that Ayurveda originated from India only. This is the reason you will find the best and the purest form this science in India only. Today, Ayurveda has become popular in most of the countries in world, but the real arts of Ayurveda remain in India only.

If you are looking to learn this amazing science, you must make sure that you study Ayurveda in India only. In other parts of the world you may no doubt find similar courses, but they will be similar only, and not the same. Today, there are many who claim to be the experts by reading a few books about Ayurveda. This is not how someone can be expert, it takes years of efforts and regular practice to be confident enough to pass the knowledge to people looking to learn. Such self-claimed experts have modified or say...

If you still haven’t heard about the Pearson’s test of English, please crawl out of your little shell and seek immediate assistance! The PTE is relatively new to the market, but not so new that such ignorance can be excused. In fact, if you’ve never heard about this English exam you are losing out on what probably is the best thing to have happened, in recent memory, to language proficiency testing.

Advantages:

Automated: The most appealing factor about this section of the PTE Test of English is the absence of a personal rater! It is very hard for a student, whose native language isn’t English, to sit in front of an English expert and talk for an extended period of time. Do you agree? If not, we will gladly direct you to the PTE after you waste valuable resources on other English tests. For those who want to be prudent and get done with this test on their first attempt, believe me! It...

Ayurveda is no more confined to India only. Its popularity has reached almost every single country in the world, and so has its benefits. Millions of people around the world have been and are being benefited by Ayurveda somehow or the other. Most importantly, it is not just about curing diseases or ailments, it’s also about teaching new ways to lead lives of great health and mental state.

You may have found several courses online on Ayurveda and they would be claiming to train you on this amazing science of life in just a few days. Beware of such false promises. The majority of concepts in Ayurveda can be learnt effectively only when you get to practise them yourself. Yes, it is more about a practical approach of learning. An online course cannot help you with practical sessions. Hence, you won’t be benefited much. Your knowledge acquired thus would be little and you won’t have enough...

Are you planning to buy properties in Fiji? Wondering how to start exploring available options? I will try helping you out on this.

It is not necessary to visit Fiji actually to start looking for various options available in Fiji as long investment is property in Fiji is concerned. You can start with your research online as well.

The first thing you will need to do is to go to a search engine, preferably google. Yes, when it is about search engines, there’s hardly alternative to Google. So, go to Google’s homepage. It would be better if you open the Fijian version of Google, that is google.com.fj. Here, your search results would be more from Fijian websites or from the websites that rank higher in Fiji in general.

The next thing you will be required to do is make a few searches like – Fiji property sales, property for sale in Fiji etc. If it’s not just about houses of villas and also...

For students who wish to go offshore for a globally recognized degree, clearing the English test is a must! Amongst the available options, PTE has emerged as the student’s choice for umpteen reasons. Though relatively new to the market, its instant surge in popularity is quite unprecedented. The following are the reasons to make PTE Academic India your No. 1 choice:

The popularity and competence of PTE Academic is emphasized in its recognition by world renowned universities such as Yale, Harvard Business School and INSEAD.
It is used as a basis for judging the English competency of students in Australia for more than one purpose. The following can be achieved through the Pearson’s Test of English:
Temporary graduate visa
Skilled visa
Work visa
Holiday visa
Former resident visa
Surveys conducted both in India and abroad, have brought to light the relative ease of the Pearson’s test of...

Search engine optimization – SEO – is not just important but inevitable for businesses that need traffic to their websites. Let’s discuss as to why it is so important –

Organic traffic is most cost effective traffic to a website – If you have run several promotion campaigns for your business online, spend some time in analyse the cost of traffic from different channels. You can very easily do it with the help of Google Analytics. Head to acquisition reporting in Analytics and then refer to source/medium option. Here you will be able to see insightful data about various types of traffic to your website. Analyse some to find out the cost and relevancy of traffic to your website. You will find that organic traffic that is usually the result of search engine optimization efforts is the most cost effective one.

Organic traffic is usually most relevant – Yes, that’s right. To check this...